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ART DIRECTION

Brands are acquiring qualities which were once the prerogative of human beings: aspect, value,
tone of voice, attraction and repulsion. The image of a brand is important not only from the point
of view of its identity but also to attract the attention and appreciation of the consumer.
The delineation of omnichannel communication guidelines is a necessary step in the creation
of a distinctive visual dimension that results in a brand’s visibility through any content channel.