THE CHALLENGE

To take care of the connection between Anteprima and Inkiostro Bianco during Design Week ’17.

THE RESULT

Anteprima was connected with Inkiostro Bianco to create a floral corner in its store in Corso Como. Inspired by the dream of the 50s – born from the union of the retro mood that identifies the Spring Summer 2017 Preview collection with the creativity of Inkiostro Bianco – we designed and produced every detail of the event: the windows of the boutique showed a virtuous mix of poetry and colour with an installation that reproduces a gigantography of a floral print, using it as a way to multiply the references to the iconic pieces inside the store. The food & beverage concept had a spring twist and so did the final gift, a little case containing the precious chocolate of Modica and printed with the floreal wallpaper.