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MARKETING & COMMUNICATION STRATEGY

Our source of inspiration for our marketing and communication strategies is Marketing 4.0 by Philip Kotler. By analysing a brand in its operational context, we propose actions that lead the consumers
to get to know, purchase and recommend the brand itself.

Our work method is set as follow:

  • in-depth analysis of the brand and its competitors
  • in-depth analysis of the market and the future trends
  • developing a marketing & communication strategies that includes all the 5 phases of the customer journey (awareness, appeal, ask, act, advocate), is capable of achieving the client’s goals, maximizes the results and optimizes the resources, and links both online and offline tools
  • use our expertise and all of our talent to execute the strategies set
  • analysis of results and variances in order to identify the levers on which to continue working