Consumers are passively exposed to a wide range of brands, through their past experiences, marketing
communications and/or by word-of-mouth.
The current challenge in the world of communication is to catch the attention of the consumer and lead them to request information spontaneously that will influence their ultimate purchasing choices.
We process and transmit communication content to provide coherent information on the main on-line
and off-line channels that may be useful to the purchasing choices of the consumer
and make them an independent promoter.
The aim is to utilise ‘paid’ channels first to create a community that will ultimately become the main ‘earned’ channel to achieve optimisation of marketing and communication costs.