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THE CHALLENGE
To value the new collection of Converse in a press day
THE RESULT
The ONE STAR Collection is inspired to color block. We created different layers of displays, using matte blocks on which the shoes were placed, as well as flat shiny surfaces which gave light to the blocks. In the interspaces we produced hangers in order to turn the space into a showroom. On the walls, overlaid screens created a visual experience for the viewers.
