THE CHALLENGE

To organize the press day for the launch of the fashion licenses

THE RESULT

Inspired by the cinematic history of Disney and Mickey Mouse’s 90th birthday we recreated a cinema’s aura by setting up red velvet curtains, theatrical wings and empty boxes in which the products were displayed. All the colours were linked to Mickey Mouse golden ages, with golden details placed all around the headquarters and black and red decorations. The reference to Mickey Mouse has been also the focus for the food concept, both in the shapes and the colours.