THE CHALLENGE

To launch the new line of Michelle Hunziker

THE RESULT

We took care of all the details of the event: the project was super pop, light, and ironic, linking to the packaging of the products. Inside the location, we recreated a garden made of all the plants used as ingredients in the products, providing a mirror floor and boxes between the plants, on which we placed Goovi’s product in order to make them appear like flowers. Divided in two segments, a conference and a coffee break, our work also involved the catering, providing a customized healthy and colorful food concept in line with the mission of the brands.