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THE CHALLENGE
To create an iconic spot during Milan Design Week.
THE RESULT
For the event – which lasted all of Milan Design Week – we chose a vintage boat used for loading goods and placed it in the Navigli, setting it up with tropical and colorful decorations like paper-made flowers, to create a Brazilian feeling. During the week, a collaboration with Urban Magazine was set up, inviting all the students from graphic and fashion schools to have breakfast on the boat and attend workshops about Havaianas’ products. On the last day, we organized a big brunch, using our mailing list to invite journalists, influencers and socialites and took care of the food&beverage concept utlilizing green juices, using fresh fruits and starting a collaboration with Campari who offered Spritz to all the guests in order to have a link to the story of Milan.
