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THE CHALLENGE
To transform the store into a garden for the launch of the new underwear brand of Amazon Fashion
THE RESULT
The location chosen was the Ryad Food Garden, which inspired the catering by providing a selection of plates and tablewear in arabic style. The event started at breakfast and ended at lunch time, so that all of the invited press could enjoy having breakfast and discovering the collection in the floral atmosphere we recreated inside the store. The collection was displayed using velvet and branded hangers, produced in the colors of the brand. All the guests could enjoy a lollipop made with an edible flower, and outside the shop a table was set up embellished with different kinds of violet and iris. The designed gift was a plant of heather and brassia.
