THE CHALLENGE

To present the new beauty oil by Nuxe.

THE RESULT

The set-up for the new beauty oil by Nuxe is inspired by the rose – its main ingredient – and the French romanticism, using provencal bicycles as expositors and producing an olfactory experience with the perfume of fresh flowers both outside and inside the location. The press and influencers invited could have a glance at the pool, filled with candle and flowers shaped in order to recreate the name of the brand, and taste the catering made following the pink and glam leitomotif of the set-up.