THE CHALLENGE

To create an iconic spot during Milan Design Week.

THE RESULT

For the event – which has last all the Milan Design Week – we have chosen a vintage boat for goods loading and placed it in the Navigli, setting it up with tropical and colourful decorations like paper made flowers, to create a Brazilian feeling. During the week, has been set up a collaboration with Urban Magazine, inviting all the students from graphics and fashion schools to have breakfast on the boat and attend workshops about Havaianas’ products. The last day we organized a big brunch, using our mailing list to invite journalists, influencers and socialites and took care of the food&beverage concept realizing green juices, using  fresh fruits and starting a collaboration with Campari who offered Spritz to all the guests in order to have a link to the story of Milan.