THE CHALLENGE

To present the new beauty line by Primark.

THE RESULT

To present Primark Bio Glitter to press, bloggers and influencers we recreated a neon urban jungle, an innovative and cool way to express eco-sustainability. All the guests could taste sparlking popcorn and vegetable chips served in branded packaging and have been entertained by the indie vibes of our talent. We set up a couple of make-up stations in the garden of the location so that the beauty experts involved could let everyone try the new beauty line right away!